Hire a Klaviyo Email Marketer from Latin America
A Klaviyo email marketer owns the flows, campaigns, segments and deliverability behind your email and SMS revenue. Public pay for full-time Klaviyo roles in Latin America runs from $1,250 a month for a campaign coordinator to $4,000 for a senior specialist. The closest US benchmark is a $78,760 median salary.
Klaviyo Email Marketer at a glance
- What they own
- Flows, campaigns, segmentation, deliverability, list growth
- Pay in Latin America
- $1,250–$4,000 a month (public figures below)
- US benchmark
- $78,760 a year, median for marketing specialists (May 2025)[1]
- Core tools
- Klaviyo, Shopify, an SMS platform, Google Postmaster Tools
- Certificate
- Klaviyo practitioner certificate[6]
- Schedule
- Full-time, US working hours
- Time to hire with Nearshorers
- 7–14 days
What does a Klaviyo email marketer do?
They turn your customer list into a revenue channel you control: automated flows that earn on every order, a campaign calendar tied to launches, and the sending reputation that keeps both in the inbox. It is the core of retention and lifecycle marketing: the job is revenue per recipient, not sending volume.
- Core flows built, tested and maintained: welcome, browse and cart abandonment, post-purchase, replenishment, winback and sunset.
- A weekly campaign calendar tied to launches, promotions and inventory.
- Segments built on behavior (engaged, VIP, at risk, lapsed) instead of one list for every send.
- Deliverability: SPF, DKIM and DMARC in place, list hygiene, and unengaged profiles sunset before they hurt reputation.
- A written test log: subject lines, offers and flow timing, each with a result and a decision.
- SMS coordinated with email so the same customer is not hit twice for the same message.
How to measure the role
| Metric | Why it matters |
|---|---|
| Revenue per recipient (flows) | Shows whether each automation earns its send. Klaviyo’s 2026 average for an abandoned cart flow is $6.77 per recipient.[8] |
| Revenue per recipient (campaigns) | Compares campaigns fairly as the list grows. |
| Placed order rate | The conversion metric Klaviyo reports for each message. In clothing and accessories, flows average 1.62% against 0.97% for campaigns.[7] |
| Spam complaint rate | Gmail requires bulk senders to stay below 0.30% and recommends below 0.10%.[2] |
| Unsubscribe rate vs list growth | Tells you if the list is burning faster than it grows. |
| Email and SMS share of revenue | Only meaningful with the same attribution window every month. |
How much does it cost to hire a Klaviyo email marketer from Latin America?
No official survey tracks this role in Latin America. The public figures we could verify range from $1,250 a month for a campaign coordinator to $4,000 for a specialist with 3–5+ years in Klaviyo. A US marketing specialist earns a $78,760 median, about $6,560 a month.
| Role in the source | Pay | Basis | Type and date | Source |
|---|---|---|---|---|
| Email Marketing Specialist (3–5+ years in Klaviyo, ecommerce) | $4,000 / month | Full-time independent contractor, open only to residents of Latin America | Job post · October 2026 | [3] |
| Email Marketer | $2,610 / month | Provider's all-in monthly rate (salary plus the provider's fee) | Provider rate · Checked November 1, 2026 | [4] |
| Klaviyo Campaign Coordinator | $1,250 / month | Salary of a placed coordinator (campaign builds, flows, reporting) | Case study · March 2024, updated August 2026 | [5] |
| Market research analysts and marketing specialists (US median) | $78,760 / year | US benchmark | Official statistics · May 2025 | [1] |
Job posts expire, so treat these as a dated sample, not a market average. Salary figures exclude payroll costs and any staffing fee; provider rates include the fee. The BLS has no separate occupation for email marketers: marketing specialists is the closest one.
Which level of Klaviyo email marketer do you need?
Most brands need a specialist: someone who owns the flows and the calendar. Hire a coordinator when a strategist already sets the plan, and a lead when email and SMS are a top revenue channel with a deliverability or strategy problem to fix, or when they will also direct designers and copywriters.
| Level | What they handle | What to look for |
|---|---|---|
| Coordinator | Builds campaigns from briefs, uploads designs, QA, list imports and weekly reports. | Clean QA, follows the brand guide, never sends to the wrong segment. |
| Specialist | Owns flows and the calendar, builds segments, runs A/B tests, monitors deliverability. | Explains with data why a flow underperforms and what they changed. |
| Lead / retention manager | Sets the lifecycle roadmap across email and SMS, recovers deliverability, manages designers and copywriters. | Has fixed a reputation problem and ties retention work to repeat purchase and LTV. |
Which tools should a Klaviyo email marketer know?
Klaviyo is the job: flows, segments, campaigns and reporting all live there. The rest of the stack either feeds it data, like Shopify and your subscription app, or catches what it misses, like Google Postmaster Tools for your reputation at Gmail.
| Tool | What they use it for |
|---|---|
| Klaviyo | Flows, campaigns, segments, sign-up forms, reporting; Klaviyo SMS in many accounts. |
| Shopify | Product, order and customer data that triggers flows and builds segments. |
| Postscript or Attentive | SMS when it runs outside Klaviyo; shared calendar and suppression rules. |
| Google Postmaster Tools | Spam rate and domain reputation at Gmail.[2] |
| Recharge or another subscription app | Replenishment and subscription flows. |
| Figma | Email design handoff and modular templates. |
What do the benchmarks say about email and SMS performance?
Automated flows earn far more per message than campaigns: in Klaviyo’s data they are 5.3% of email sends and nearly 41% of email revenue. Use the figures below as a yardstick when you audit an account or set 90-day targets, not as a promise: they are averages across thousands of brands.
Flows and campaigns
| Metric | Figure | What it measures | Source |
|---|---|---|---|
| Flows’ share of email sends | 5.3% | Share of all email sends that were flows, across more than 183,000 Klaviyo customers. | [7] |
| Flows’ share of email revenue | Nearly 41% | Share of email revenue from flows, in the same dataset; campaigns were 94.7% of sends. | [7] |
| Revenue per recipient, flows vs campaigns | Nearly 18x | How much higher flow revenue per recipient is than campaign revenue per recipient. | [7] |
| Click rate, flows | 5.58% | Klaviyo’s “good” benchmark for flow emails; top 10% reach 10.48%. | [7] |
| Click rate, campaigns | 1.69% | Klaviyo’s “good” benchmark for campaign emails; top 10% reach 3.38%. | [7] |
| Placed order rate, clothing and accessories | 1.62% vs 0.97% | Average for flows against campaigns in that industry. | [7] |
| Revenue from new buyers, flows | Nearly 48% | Share of flow-driven email revenue that came from new buyers; for campaigns it was 16%. | [7] |
| Automated emails’ share of sales | 37% | Share of email-driven sales from automated emails, which were 2% of email volume (Omnisend merchants, 2024). | [11] |
| Clicks that end in a purchase | 1 in 3 vs 1 in 18 | Automated messages against scheduled messages (Omnisend merchants, 2024). | [11] |
| Orders from three automations | 87% | Share of automated orders from abandoned cart, welcome and browse abandonment emails (Omnisend, 2024). | [11] |
Cart, welcome and browse flows
| Metric | Figure | What it measures | Source |
|---|---|---|---|
| Abandoned cart flow, revenue per recipient | $6.77 | Average for email in Klaviyo’s 2026 data; the top 10% reach $13.70. | [8] |
| Abandoned cart flow, click rate | 6.0% | Average for email; the top 10% reach 11.3%. | [8] |
| Welcome series, revenue per recipient | $5.75 | Average for email; the top 10% reach $13.27. | [8] |
| Welcome series, click rate | 6.5% | Average for email; the top 10% reach 13.3%. | [8] |
| Browse abandonment, click rate | 5.6% | Average for email; the top 10% reach 9.8%. | [8] |
| Shopping carts abandoned | 70.22% | Average documented abandonment rate across 50 studies, excluding people who were just browsing. | [12] |
| Abandonment caused by extra costs | 40% | Shoppers who left because shipping, tax or fees were too high. | [12] |
| Abandonment caused by forced accounts | 18% | Shoppers who left because the store required creating an account. | [12] |
SMS next to email
| Metric | Figure | What it measures | Source |
|---|---|---|---|
| SMS flows’ share of SMS revenue | 45.2% | Flows were 7.6% of SMS sends (Klaviyo 2026 benchmarks, more than 183,000 customers). | [9] |
| SMS flow revenue from new buyers | 64.4% | Against 20% of SMS campaign revenue. | [9] |
| Click rate, SMS flows | 9.65% | Klaviyo’s “good” benchmark for SMS flow messages. | [9] |
| Click rate, SMS campaigns | 5.6% | Klaviyo’s “good” benchmark for SMS campaigns. | [9] |
| Consumers who bought by text | 86% | Shoppers who made two or more purchases through SMS in the last year (survey of about 8,000 shoppers). | [10] |
| Consumers who expect weekly texts | 72% | Shoppers who expect at least one text message per week from brands (same survey). | [10] |
Deliverability and tracking
| Metric | Figure | What it measures | Source |
|---|---|---|---|
| Opens from Apple Mail | 76.56% | Apple’s share of email opens, September 2026, from more than 1.5 billion opens. | [13] |
| Opens affected by Mail Privacy Protection | 55–60% | Litmus’s estimate of the opens that Apple’s privacy feature affects, which is why clicks and orders are the safer signal. | [13] |
| Gmail bulk sender threshold | 5,000 a day | Close to 5,000 messages or more in 24 hours to personal Gmail accounts makes you a bulk sender, permanently. | [14] |
| Gmail spam rate limits | < 0.1% and never 0.3% | Keep the user-reported spam rate under 0.1% and never let it reach 0.3%. | [14] |
| Yahoo DKIM key length | 1,024 bits or more | Minimum Yahoo requires; it recommends 2,048 bits where possible. | [15] |
| Average inbox placement rate | 86% | Global average in 2023; 7% of messages landed in spam and 7% went missing. | [16] |
The hiring market (US)
| Metric | Figure | What it measures | Source |
|---|---|---|---|
| Growth in marketing analyst jobs | 7% | Projected employment growth for market research analysts, 2025 to 2035. | [1] |
| Openings per year | About 82,000 | Average annual openings projected for market research analysts over the decade. | [1] |
| Jobs in the occupation | 952,700 | Market research analysts employed in the US in 2025. | [1] |
All figures come from the sources listed below and were checked on November 1, 2026. Klaviyo, Omnisend and Litmus measure their own customers or tracked opens, and attribution windows differ between them, so compare each figure only with its own source. Klaviyo labels some click rates as “good” benchmarks rather than averages. The BLS has no separate occupation for email marketers; market research analysts is the closest one.
How do you evaluate a Klaviyo email marketer?
Skip the generic marketing interview. Ask them to diagnose real problems out loud, then pay for a short audit of an account like yours: how they prioritize tells you more than any certificate. Score every candidate on the same five areas below.
Interview questions
Which flows would you build first for a new Shopify brand, and in what order?
What good sounds like: Welcome and cart or browse abandonment first, then post-purchase; the order follows traffic and the revenue at risk.
Gmail open rates dropped sharply last month. What do you check?
What good sounds like: Postmaster Tools spam rate and reputation, SPF, DKIM and DMARC, recent imports, and sending to unengaged profiles. Knows Apple Mail Privacy Protection inflates opens, so clicks and orders are the truer signal.
How do you decide who receives a campaign?
What good sounds like: Engagement windows, suppression of unengaged profiles, separate treatment for VIP and at-risk segments. Never "send to everyone".
Show me a test you ran and what changed because of it.
What good sounds like: A hypothesis, enough volume to trust the result, the result itself, and a decision that stuck.
How do you split work between email and SMS?
What good sounds like: Different consent, frequency and message types; one calendar so the channels support each other.
Practical task
A paid two-hour audit of a Klaviyo account (yours, read-only, or a demo): five prioritized fixes with the expected impact of each, plus an outline of one rebuilt flow.
Scorecard
| Area | What a strong candidate shows |
|---|---|
| Flow architecture | Covers the full lifecycle, with timing and exits that make sense. |
| Segmentation and data | Uses behavior and purchase data, not just list membership. |
| Deliverability | Knows authentication, spam thresholds and how to warm up or recover a domain. |
| Testing and analytics | Reads revenue per recipient and placed order rate, not opens alone. |
| Communication | Clear written English, proactive weekly updates, asks before guessing. |
What should a Klaviyo email marketer deliver in the first 90 days?
Expect an audit and quick fixes in the first month, rebuilt core flows with tests in the second, and a quarterly roadmap with revenue targets per flow by day 90. Ask for a short written update every week, so you see the work and not just the results.
Days 1–30
- Audit flows, segments and forms; fix anything broken.
- Baseline deliverability: authentication, spam rate, reputation.
- Take over the campaign calendar.
Days 31–60
- Rebuild the three highest-revenue flows, each with a test.
- Launch engagement-based segments and suppression.
- Weekly report on revenue per recipient.
Days 61–90
- Winback and sunset flows live.
- Email and SMS on one calendar.
- Quarterly roadmap with revenue targets per flow.
Full-time Klaviyo marketer, agency or freelancer?
Hire full-time when email is a core channel you will keep growing; an agency suits a rebuild with a strategist on top, and a freelancer suits a one-off build. The difference is who keeps the knowledge of your customers, and whether email gets daily attention or a slot in someone else’s week.
| Criterion | Full-time hire | Klaviyo agency | Freelancer |
|---|---|---|---|
| Attention | One brand, every day | Shared across clients | Part-time, by project |
| Who keeps the account knowledge | Your team | The agency | The freelancer |
| Best for | Email and SMS as a growing channel | An audit or rebuild with a strategist | A single flow or template build |
| Cost structure | Monthly salary (plus a fee through a provider) | Monthly retainer | Hourly or per project |
Does a Klaviyo email marketer from Latin America work US hours?
Yes. Hires work full-time on your schedule, and the hubs we hire from sit between two hours behind and two hours ahead of New York, so a normal US workday overlaps completely. Mexico City is the closest match for teams on the West Coast.
| City | UTC offset | November–March | March–November |
|---|---|---|---|
| Mexico City | UTC−6 | 1 hour behind | 2 hours behind |
| Medellín | UTC−5 | Same time | 1 hour behind |
| Buenos Aires | UTC−3 | 2 hours ahead | 1 hour ahead |
| São Paulo | UTC−3 | 2 hours ahead | 1 hour ahead |
How do you hire a Klaviyo email marketer with Nearshorers?
Tell us the role on a 15-minute call and we turn it into a scorecard; most roles are filled in 7 to 14 days. Then choose one of our two hiring models: Staffing, where we employ a Klaviyo email marketer and you direct the work, or Headhunting, where you hire them directly for a single placement fee.
- 01/The briefA 15-minute call: the role, the metrics it should own and your budget, turned into a scorecard.
- 02/The shortlistWe search our Latin America network and vet for skill, English and ownership.
- 03/The interviewsYou interview the shortlist; we handle scheduling and feedback.
- 04/The onboardingHire through us as Employer of Record, or directly for a one-time fee.
Hiring a Klaviyo email marketer: frequently asked questions
How much does it cost to hire a Klaviyo email marketer from Latin America?
Public figures we verified range from $1,250 a month for a campaign coordinator to $4,000 a month for a specialist with 3–5+ years in Klaviyo. A provider that includes its fee quotes $2,610 a month all-in. Seniority, SMS scope and English level move the number.
Is this the price of Klaviyo?
No. These figures are what the person costs. Klaviyo bills its software separately, based on your profiles and sends, and that price is the same whoever runs the account.
Can one person run email and SMS?
Usually, yes: when both channels share one calendar and one set of segments, a specialist can own them. Brands with a large SMS program often add a dedicated SMS strategist later.
Which certificate should a candidate have?
The Klaviyo practitioner certificate, which replaced the classic product certificate, shows working knowledge of the platform. It does not replace an audit of a real account.
How much of my email revenue should come from flows?
In Klaviyo’s benchmark data across more than 183,000 customers, flows are 5.3% of email sends and nearly 41% of email revenue. A brand far below that share usually has missing or weak automations, which is the first thing a specialist audits.
Should I hire through Staffing or Headhunting?
With Staffing, Nearshorers employs the hire and handles contracts, payroll and compliance while you direct the work. With Headhunting, you hire them directly after we source and vet the shortlist, for a single placement fee.
Sources
- Occupational Outlook Handbook: Market Research Analysts (market research analysts and marketing specialists, SOC 13-1161) U.S. Bureau of Labor Statistics · May 2025 wage data; 2025–2035 projections · checked November 1, 2026
- Email sender guidelines (requirements for bulk senders, in effect since February 1, 2024) Google Workspace Admin Help · checked November 1, 2026
- Email Marketing Specialist at Remote Talent LATAM Remotive · October 2026 · checked November 1, 2026
- Hire Email Marketers (all-in monthly rate) South (hireinsouth.com) · checked November 1, 2026
- How a marketing agency hired a Klaviyo campaign coordinator for $1,250/month Somewhere · March 28, 2024 (updated August 10, 2026) · checked November 1, 2026
- Meet the new and improved Klaviyo practitioner certificate Klaviyo Community · April 15, 2026 · checked November 1, 2026
- Email marketing benchmarks by industry Klaviyo · checked November 1, 2026
- Abandoned cart benchmarks (2026 data, more than 110,000 Klaviyo customers) Klaviyo · October 2, 2026 · checked November 1, 2026
- 2026 SMS marketing benchmarks and stats by industry Klaviyo · checked November 1, 2026
- 2024 SMS consumer trends report Klaviyo · checked November 1, 2026
- 2025 ecommerce marketing report (data from 2024) Omnisend · checked November 1, 2026
- Average documented online shopping cart abandonment rate Baymard Institute · Updated September 22, 2025 · checked November 1, 2026
- Email sender guidelines FAQ Gmail Help (Google) · checked November 1, 2026
- Sender requirements FAQs Yahoo Sender Hub · checked November 1, 2026
- The State of Email in 2024: Keeping Ahead of the Curve (2023 data) Validity · February 2024 · checked November 1, 2026
- Time Zone Database IANA · checked November 1, 2026
